Overview:
We are seeking a highly skilled and experienced Sr. SDR / SDR with expertise in demand generation to join our dynamic marketing team. The ideal candidate will be responsible for leading the development and execution of demand generation strategies to drive awareness, engagement, and conversion for our products or services. This role requires a strategic mindset, strong leadership abilities, and a proven track record in generating high-quality leads and nurturing them through the sales funnel.
Key Responsibilities:
• Demand Generation: Develop and implement comprehensive demand generation strategies to drive leads and revenue growth. Utilize various channels and tactics such as digital marketing, content marketing, events, and partnerships to generate qualified leads.
• Cold Calling: Proactively reach out to potential clients via cold calling to introduce products/services, identify opportunities, and schedule meetings or demos. Develop scripts and strategies to effectively engage prospects and convert leads into opportunities.
• LinkedIn Networking: Leverage LinkedIn and other social media platforms to expand the company’s network, establish relationships with key decision-makers, and enhance brand visibility. Engage with relevant industry groups, participate in discussions, and share valuable content to position the company as a thought leader.
• Email Outreach: Create and execute targeted email campaigns to nurture leads, promote products/services, and drive conversions. Craft compelling email content, A/B test subject lines and messaging, and utilize marketing automation tools to optimize campaign performance.
• Lead Management: Manage and prioritize inbound leads generated through various channels, ensuring timely follow-up and qualification. Collaborate with sales teams to understand lead requirements, provide necessary support, and facilitate the progression of leads through the sales funnel.
• Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, tracking key metrics such as lead conversion rates, ROI, and customer acquisition cost. Use data-driven insights to refine strategies, optimize campaigns, and maximize marketing effectiveness.
Requirements:
• Bachelor’s degree in Marketing, Business Administration, or related field.
• Cold calling is essential, with a preference for candidates experienced in the US and EMEA regions.
• 1 – 5 years of experience in marketing, with a focus on demand generation, cold calling, LinkedIn networking, and email outreach.
• Proven track record of successfully executing marketing campaigns and driving lead generation initiatives.
• Strong communication and interpersonal skills, with the ability to build relationships and engage effectively with stakeholders at all levels.
• Proficiency in using CRM systems, marketing automation platforms, and analytics tools.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Creative thinking and problem-solving abilities, with a proactive approach to achieving goals.
• Adaptability to fast-paced environments and willingness to embrace change and innovation.
About IRIS:
IRIS Business Services Limited (IRIS), is India’s only listed SaaS company that provides technology solutions/services in the regulatory technology space across 50 countries globally. We are pioneers in this space and provide XBRL/iXBRL solutions for compliance, data, and analytics. IRIS is a global company headquartered in Navi Mumbai, India with subsidiaries in the USA, Singapore, and Italy along with an affiliate firm in the UAE.
We are a company where technological expertise and domain knowledge come together to create cutting-edge compliance solutions covering data and content management and information dissemination for issuers/enterprises, regulators, governments, institutional clients, etc. Our deep hands-on expertise in the XBRL space has been built over 17+ years.
We are members of XBRL International, XBRL US, XBRL Europe, and XBRL South Africa. In each of these jurisdictions, we contribute significantly to the development and adoption of the standard. IRIS is an ISO 27001:2013 certified organization.
IRIS has a flat organizational structure that facilitates growth, opportunities, direction-setting, decision-making, and ownership at various levels.
To read more about IRIS visit our website: www.irisbusiness.com
Awards won by IRIS
Won recognition as India’s best Fintech at the Financial Express Best Banks Awards. – an award that was presented to our CEO by Smt Nirmala Sitharaman, Finance Minister, Govt of India.
IRIS has been selected as the ‘Best Tax Technology Service Provider 2022’ in category National Taxation Awards – at the prestigious TIOL Awards.
IRIS CARBON has won ‘The Most Agile/Responsive SaaS Solution of the Year’ award at the 2022 SaaS Awards by Awarding and Consultancy International.
At IRIS CARBON®, we are committed to creating a diverse and inclusive environment. We are an equal opportunity employer and welcome applicants from all backgrounds.
If you are a self-motivated individual with a passion for content development and a deep understanding of the financial domain, we would love to hear from you. Please apply with your CV and a cover letter outlining your qualifications and experience.
